Bill Gates is attributed to coin the phrase, “Content is the king” way back in 1996. And, it is true even today. B2B businesses that share new content to their blog at least once or twice a month get 70% more leads than those that do not blog at all, according to a recent study conducted by HubSpot. So, this means that if you want to grow your business then you need to build content. With the advent of social media, content has become very important tactic to reach out to potential customers. In this blog, I will provide you with five reasons why your business whether small or large need a professional content writer.
#1. TIME is the critical factor
Many business owners especially small ones feel the pressure of not doing better in the market. They feel that they do not have enough time to create compelling content that is both interesting and relevant to the readers. In addition, many business owners have been in constant pressure as there is more than just writing commitment involved with the marketing practice. You also need time to research as well. This is exactly where content writers can help you out with as they not only have time to develop the content for your business but also can make it happen at a rapid pace.
#2. Its not mere WRITING but there is more to it
Writing is a process that involves a lot where you have to do a due diligence, engage in a research, understand your target audience, and then craft your content. While the customers may love your product or service you deliver to them, but they will even love your content if it is engaging and helpful and they would like to come back repeatedly. This where a content writer would come into picture as it is the content writer who will do the job for you to know who your audience is and will take keen interest in your business. In addition, a content writer will be doing a lot more than writing such as interacting with the audience in a manner if which you may not have time to do it. A content writer does a lot of other tasks apart from writing like making the SEO-ready content, promoting it on social media, and creating the content that is interesting to read with a lot of graphics, which you may not thought off.
#3. There is a need to bring fresh ideas onto the table
Most business owners and CEOs commit a common mistake of marketing and advertising is they write the content on their own. Keep in mind that your content needs some fresh ideas that a content writer can only bring in as they have the required expertise and talent. Moreover, a content writer will look at your product or service with no prior knowledge, and then will sell it to the customers with new perspective on why it makes it so great and different than your competitors. Its only a content writer who can keep the sales and marketing jargons away in the content.
#4. The look and feel of a website is what matters the most
While may people would believe in the popular saying, “Don’t judge the book by its cover” but at the same time it is the look and feel that matters the most especially when it comes to a website or a product. Today, the customers are well informed due to digital age that we live in and the websites that do not look impressive can prove to be a threat to the business. In addition, if a website appears well and is structured properly then it has more chances to be taken seriously by the customers.
#5. Its not too costly either as compared to your brand’s reputation
Last but not the least, one of the compelling reason for not hiring a content writer can be cost as you may be little reluctant to spend enough money. However, nothing can be costlier than reputation of your brand. So, when comes to brand image, it is always wise to keep some amount in your budget and hire a full time or even a freelance content writer.
Crisp and to the point. Well written Anuj.
Thanks Amit :)